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==== Welcome to Marketing Strategy (MKT460) for Spring 2012 Semester. This class site is for your reference. It will house all the important documents, lecture, readings, and syllabus for this course. It is also a means in which to communicate broadcast messages so PLEASE make it a habit to check this site prior to each class. ====

Email: taufique.hossain@gmail.com
__Course Outline:__

__Class 1 Lecture Notes:__ __Class 2 Lecture Notes:__

__Copy of chapter 1,2 & 3 of Holley's book has been given to the photocopier center. Please collect it before coming to the class.__
__Class 4 Lecture Notes:__

__Class 5 Lecture Notes:__ __Competitor and Competitive Advantage Notes:__

__Product Strategy Notes:__ Five product level: Kotler pg 308-309 Product classifications: Kotler pg 310-312 Product Differentiation: Kotler pg 312 - 320 Product Mix: Kotler 321 Line Stretching: Kotler pg 324-326 PLC: Slides (For better understanding Kotler 291-302) Boston & Ansoff Matrix: Slides Product positioning: From photocopier

// __Sample product business case:__ //

__Class 8: Channel Strategy Notes:__

__Class 9: Pricing Strategy__

__Class 10: Communication strategy & IMC__

Class 11: Planning metrics and implementation control

__Case Study on Segmentation and Targeting:__

__Report Guideline:__


 * NOTE: Quiz on 27th March Tuesday on competitor analysis & competitive advantage, and product strategy. 10 Marks 10 MCQs. **
 * NOTE: MID 2 on 1st April 2012, class time, class room Syllabus: Competitor and Competitive Advantage, Product Strategy & Channel Strategy **
 * NOTE: Make up class on 12th April and group presentation will be held on that day 11:00 am- 1:00pm NAC 310. **


 * NOTE: Quiz on 10th April, Tuesday. Syllabus: Pricing Strategy, only Kotler's book. Bring calculators. **